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FINDER

it could be looking up store locations.
it could be looking at a map.
it could be looking at names.
it is the sense that we are in a video game,
that we are in a board game,
that we are in a two-dimensional parody of ourselves,
with everything fitting but
everything slightly off,
names have roots, have history
but are arbitrary
names have sounds, have ways they resonate on the throat
but are meaningless
the programmers made up the meaning
the programmers put sick jokes in the code
the programmers made dirty references in other languages
the programmers wanted you to humiliate yourself by chapter and verse
the programmers wanted you to be specific in your mortification
the programmers wanted you to scroll down to see all the options
in your radius
and be smited by all of them
how all of them have a name, a heading
even when they never had a heading before
i guess this is what they call gentrification
i guess this is what they call making a living
every site has a number and every number has a site
i guess this is what they call an infestation
there’s someone behind there, being paid to put on labels
there’s someone behind there, being told what labels to be put on
and that person is paid too
there’s someone behind there, making brilliant that this is franchising
there is someone there, hiding that this is franchising
there is someone not there not lighting candles for this ritual
there is someone not there shusshing for the opportunity for something sacred to happen
there is someone not there forced to eat when they’re not hungry
so the paint smell won’t make them nauseous
there is someone not there who is not bothering to scrape away the past
before slathering on the future
there is someone not there keeping the servers running,
temperature-controlled,
there is someone not there being stalled
there is someone not there not accepting stalling
there is someone not there having their identity stolen
there is someone not there putting cookies on your hard drive
there is someone there laying out cookies for the board meeting
there is someone there who has forgotten what the hell this is
there is someone there who has anemia
there is someone there who is not confident
there is someone there who wishes his salary
didn’t require him to be a megalomaniac
there is someone there, who, if he had to start again,
would have never taken down those addresses,
would never have stepped the fatal foot.

Posted 07/09/10
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