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Clickbait #1: http://www.inknode.com/piece/2409-seth-abramson-clickbait

Reading Rainbow’ finishes Kickstarter campaign strong with $5.4 million

Keith Wagstaff, NBC News

Like a butterfly in the sky, the “Reading Rainbow” Kickstarter project went five times as high as its original goal, raising $5.4 million when the campaign officially ended on Wednesday. It turns out that a catchy theme song, nostalgia and promoting children’s literacy is a recipe for success: The crowdfunding campaign hit its original goal, $1 million, in only 11 hours and went on to become the most-backed Kickstarter project in history

Not only that, but the project also raised some serious cash from “Family Guy” creator Seth MacFarlane, who pledged to match every dollar up to $1 million — provided donors passed the $4 million mark. They did, and the project to bring “Reading Rainbow” to the Web, smartphones and game consoles ended up raising a total of more than $6.4 million.

Burton has yet to release a teary “thank you” video for his fans, but he did take to Twitter to share the good news: http://www.twitter.com/levarburton.

Posted 07/02/14
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