Keith Wagstaff, NBC News
Like a butterfly in the sky, the “Reading Rainbow” Kickstarter project went five times as high as its original goal, raising $5.4 million when the campaign officially ended on Wednesday. It turns out that a catchy theme song, nostalgia and promoting children’s literacy is a recipe for success: The crowdfunding campaign hit its original goal, $1 million, in only 11 hours and went on to become the most-backed Kickstarter project in history.
Not only that, but the project also raised some serious cash from “Family Guy” creator Seth MacFarlane, who pledged to match every dollar up to $1 million — provided donors passed the $4 million mark. They did, and the project to bring “Reading Rainbow” to the Web, smartphones and game consoles ended up raising a total of more than $6.4 million.