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The History of Dairy Queen

  • 1939: Hitler invades Poland.
  • 1940: First Dairy Queen® store opens in Joliet, Illinois.
  • 1949: DQ® introduces malts and shakes.
  • 1951: Banana splits appear on the DQ® menu.
  • 1953: First DQ® store opens in Canada.
  • 1955: The Dilly® Bar debuts.
  • 1957: The Dairy Queen®/Brazier® concept is introduced.
  • 1958: The Dairy Queen®/Brazier® food products are introduced.
  • 1961: The Mr. Misty® slush treat cools throats in the warm South.
  • 1962: International Dairy Queen, Inc. (IDQ) is formed.
  • 1965: First national radio advertising sends DQ® message 169 million times a week.
  • 1966: First national TV commercial, “Live a Little,” is aired.
  • 1968: The Buster Bar® Treat bursts forth.
  • 1972: First DQ® store opens in Japan.
  • 1973: Say the word “Scrumpdillyishus®!” and get a Peanut Buster® Parfait for 49 cents.
  • 1979: The DQ® system debuts in the Middle East.
  • 1980: “We Treat You Right®” tagline debuts.
  • 1985: More than 175 million Blizzard® Treats sold in its first year.
  • 1989: Dairy Queen® ranked America’s number one treat chain.
  • 1991: First DQ® store opens in Mexico.
  • 1995: DQ® Treatzza Pizza® and the Chicken Strip Basket make their debut.
  • 1999: Pecan Mudslide® Treat is introduced.
  • 1999: An operator of several DQ® locations in Massachusetts builds the world’s largest blended treat, weighing in at 5,316.6 pounds.
  • 2001: Crispy Chicken Salad is introduced.
  • 2001: The first DQ Grill & Chill® restaurant opens in Chattanooga, Tennessee.
  • 2002: Mark Cuban, owner of the NBA Dallas Mavericks, becomes manager of a DQ® location in Texas for the day.
  • 2003: The Blizzard® of the Month program kicks off.
  • 2004: The MooLatte® Frozen Coffee Flavored Beverage line debuts in Mocha, Vanilla, and Caramel flavors.
  • 2004: Award-winning Dairy Queen® commercials can be seen throughout the country in the system’s first full year of national advertising.
  • 2005: GrillBurgers™ are introduced to consumers on national TV.
  • 2005: The record is broken on June 21, when a new World’s Largest Blizzard® Treat is built in Springfield, Massachusetts. It weighs 8,224.85 pounds and is 22 feet tall.



Posted 06/23/14
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